Jazwares & Puma partner on new collection

Jazwares and global sporting goods manufacturer Puma, have partnered for an apparel and footwear collection.

The collaboration for the Squishmallows brand is set to launch in spring 2024. As such, Jazwares continues to pursue its goal of securing the No. 1 plush brand in the U.S. as a global lifestyle brand.

The Puma x Squishmallows collection is inspired by the Squishmallows' fluffy and colorful styles and includes three stylish shoe styles for kids and adults, as well as hoodies and matching T-shirt and shorts sets.

“As we continue to bring the Squishmallows brand to life through cross-category collaborations, our collaboration with PUMA allows us to step into the world of cool trend-forward street fashion to reach an even larger fan base,” said Sam Ferguson, Senior Vice President of Licensing, Jazwares. “Demand for Squishmallows is not slowing down so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style.”

Source: www.licensingmagazine.com