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Just Play appoints Sara Taylor as senior vice president of Sales, EMEA

Just Play has announced the appointment of Sara Taylor as senior vice president of Sales, EMEA, effective immediately. In her new role, Sara will report to chief operating officer Jerry Goldsmith and will lead Just Play’s commercial strategies and sales operations across Europe, the Middle East and Africa.

Sara comes to Just Play with more than 30 years of experience in the global toy industry, most recently as senior vice president at MGA Entertainment, where she oversaw the company’s operations in the UK, Ireland, France, Italy and Spain. She has also held senior leadership roles at Mattel, Spin Master and Funrise.

“Just Play has a great portfolio of brands and products, and I am honoured to have the opportunity to work with them,” said Sara. “I’m thrilled to join the team to continue building on the success it has had across the region.”

“The appointment of Sara is key to accelerating our growth across the EMEA region, bringing localised leadership to further strengthen our market position,” said Jerry Goldsmith. “She is a proven leader with a strong track record of success and will be an excellent addition to our leadership team.”

Source: Toy World Mag 

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