Just Play debuts new Style Bae Dolls

Just Play, brings the possibility for endless fashion styling to the toy shelf with the all-new Style Bae Dolls. Each Style Bae doll in the four-doll assortment features a 3D molded head with rooted hair and a 2D body that can be dressed in stylish peel-stick fashions and accessories. The possibility of combinations is over 850 styles.

Reusable fashion

The reusable peel and stick fashion is easier to change and style than traditional fashion doll clothing and more durable than paper dolls. Each doll has a closet full of trendy outfits that can be combined with the clothes of the other Style Bae dolls.

Empowering girls to express their styles

"We wanted to create a line that empowered girls to customize and express their personal style quickly and easily," stated Sunny Lauridsen, Senior Vice President of Global Brand Strategy and Marketing at Just Play. "By combining 2D and 3D formats, Style Bae brings break-frame innovation into the fashion doll space. The amount of variety of custom combinations is unmatched by other fashion dolls at the $20 price point."

Source: www.prnewswire.com