Just Play: global expansion with new hires
Just Play is strengthening its international footprint with several key appointments across the EMEA region, supporting its strategy to accelerate global growth under the leadership of Sara Taylor, Senior Vice President of EMEA Sales. The new hires are intended to reinforce existing teams while also driving new initiatives to sustain the company’s rapid expansion.
Poland
In Poland, Grzegorz Porzezinski has been appointed as Just Play’s first Country Manager, bringing 20 years of experience from companies including Mattel, Hasbro and Epoch to support growth across Central and Eastern Europe.
Italy
In Italy, Serena Ruffino joins as Sales Coordinator, contributing over two decades of industry experience and providing operational and commercial support as the Italian business expands.
Regional level
At a regional level, Rachel Beckett has been named Director of Brand Marketing, drawing on her previous EMEA leadership role at Mattel, while Robyn Woods joins as Marketing Manager to help deliver campaigns that build brand presence across EMEA.
France
In France, Sebastien Ronziere takes on the role of Country Manager, backed by nearly a decade of leadership experience at Schleich. He is joined by Nah Han as Senior Brand Manager of E-Commerce, focusing on France-specific online strategies, and Rachel Curiel as Senior Key Account Manager, bringing extensive industry expertise to support retail growth.