Just Play & Hasbro: Relaunching iconic toy brands for a new generation
Just Play, in collaboration with Hasbro, is relaunching two of the most iconic toy brands of all time: Easy-bake and Playskool. Available now exclusively at Walmart, these refreshed product lines bring modern updates to brands that have inspired creativity and play for decades.
Easy-bake
Easy-bake has been encouraging aspiring young bakers and chefs to explore food play for over 60 years with toys that let them create tasty treats without the use of a real oven. The new Ultimate Oven is an exciting reintroduction of the beloved classic with a new retro-modern style, colorful sprinkle lights, a built-in timer, upgraded baking tools and new mixes featuring updated flavors.
Playskool
Playskool, one of the most trusted names in early childhood play, will be launching this October with a refreshed line designed especially for today’s parents, blending timeless, developmentally rich play with a clean, modern aesthetic. The collection will support early development through sensory, problem-solving, and active play.