Kellogg's brings back Toys in the Box for Toy Story 5
For the first time in over a decade, Kellogg's is bringing playable toys back inside cereal boxes in celebration of Disney and Pixar's Toy Story 5, in theaters June 19. The special edition cereal boxes, available nationwide April 26, invite families to rediscover the joy of surprise toys, hands-on play and the timeless magic of childhood breakfasts that connect generations.
Toys in cereal boxes have long been a childhood ritual, turning ordinary mornings into adventures, sparking imagination and joy. Today, with screens everywhere, parents are looking for ways to recreate those playful moments. Toy Story 5 explores the same tension, as Woody, Buzz Lightyear, Jessie and the gang navigate a world where digital play dominates, proving that the magic of a toy you can hold still matters.
Sharing the Experience Across Generations
Millennial parents grew up digging through cereal boxes to find the treasured toy inside. With toys back in the box, parents can now share that same nostalgic experience with their children, turning an everyday moment into discovery and fun.
"At the heart of Toy Story 5 is the idea that toys inspire creativity, friendship and play," said Lylle Breier, Executive Vice President, Partnerships, Promotions, Synergy & Events, The Walt Disney Studios. "We are delighted to collaborate with Kellogg's on their Toys Back in the Box campaign that gives families a fun way to explore the playful world of Woody, Buzz Lightyear, Jessie and the gang."
Where to Experience Toys Back in the Box
To celebrate Toy Story 5 coming to theaters June 19, Kellogg's is bringing that feeling of discovery to life with a giant, interactive Toy Story claw machine. Fans can come try The Claw, and other Toy Story 5-inspired fun, for themselves on Sunday, May 24th at The Grove in LA.