Kevin Hart enters strategic partnership with Authentic Brands Group
Kevin Hart has announced a strategic partnership with Authentic Brands Group (Authentic), a global sports, media, entertainment and lifestyle platform. Through the agreement, Hart and Authentic will co-own and manage the Kevin Hart brand, scaling it across new verticals and markets through Authentic’s innovative brand platform.
Shareholder in Authentic
Hart also becomes a shareholder in Authentic, whose brand portfolio spans more than 50 brands, reaches nearly one billion social media followers and generates $32 billion in annual systemwide retail sales worldwide.
“This partnership is about acceleration, growth and diversification. I’ve spent years building businesses and creating opportunities, and joining Authentic gives me the platform and global infrastructure to take my brand to the next level,” Hart said. “Becoming a shareholder allows me to co-own some of the most recognizable IP of all time while building my own brand legacy. I want the Hart name to live on for generations to come and be something that my grandkids and their grandkids will be able to be proud of.”
Global entertainer and business mogul
Hart is a global entertainer and business mogul. His expansive career includes blockbuster films, global tours, streaming platforms, consumer products, fitness partnerships and more, supported by an audience of 292 million social media followers worldwide. Hart’s portfolio includes, but is not limited to, successful ventures such as Hartbeat Productions, Gran Coramino, Fabletics and other category-defining businesses that reflect his creative and commercial range.