Kind + Jugend and TrendBible: the next generation of parents
Kind + Jugend and TrendBible present the top trends in the baby and toddler industry
What drives the next generation of parents? What values, needs and lifestyles are shaping the products of tomorrow? Kind + Jugend and TrendBible provide an exclusive preview of the top consumer and product trends for the coming year. Visitors can experience them firsthand at the trade fair in Cologne from 9 to 11 September 2025.
Trends as a compass for innovation and market success
“Trends are far more than fleeting phenomena. They offer valuable insights and inspiration for innovation in a changing world. By showing where markets and consumer needs are headed, they play a vital role in future-ready product development,” explains Jörg Schmale, Director of Kind + Jugend.
Four trends shaping the baby and toddler market in 2026:
Freedom with safety
Young parents are increasingly questioning the ideal of the constantly present, overprotective “helicopter parent.” Rather than monitoring every move, they want spaces where their children can discover the world independently while staying safe.
Products that inspire wonder
A new awareness of neurodiversity and the growing influence of AI technologies are paving the way for hyperpersonalised, immersive play, learning and storytelling experiences. At the heart of this transformation in product development are imagination, curiosity and creative freedom, brought to life through exceptional Page designs, captivating stories, and multisensory experiences.
Practical and well thought out
Faced with time and budget constraints, parents are increasingly looking for products that combine convenience, sustainability and smart design with good value for money. They want durable, multifunctional solutions that adapt to everyday family life, grow with the child and bring joy.
Sustainable material innovations
Biodegradable materials made from cellulose or food waste, safe plastic alternatives and sparkling textures with a wow factor feel – the industry is finding bold ways to combine environmental consciousness with engaging product experiences.
Tangible trends at Kind + Jugend 2025
At Kind + Jugend 2025, the featured trends are not just abstract concepts – they are tangible. As a driver of innovation in the industry, the trade fair in September creates a platform where forward-looking (product) developments can be seen, experienced and talked about.
Further information about the event program and highlights at Kind + Jugend 2025 can be found here. https://www.kindundjugend.com/events/event-search/