Kinder Schoko-Bons Crispy Teams up with Marvel in India
Kinder Schoko-Bons Crispy has partnered with Marvel for its first licensed campaign in India, ahead of the upcoming release of Avengers: Doomsday. The collaboration features limited-edition promotional packs showcasing characters from the Marvel universe, including Doctor Doom.
Under the theme “Pop a Bon Together”, the campaign aims to bring families and friends together through shared experiences around the film. Three special pack designs celebrate Marvel’s Avengers, X-Men and Fantastic Four, with Doctor Doom appearing on all three. The packs will be available in multiple sizes.
The campaign also includes an on-pack contest. Consumers can scan the QR code on a limited-edition pack to enter for a chance to win Marvel-themed prizes every week via a dedicated microsite.
Zoher Kapuswala, Marketing Head at Ferrero India, said the partnership brings together the appeal of superhero stories and shared family moments. The company hopes the special packaging and rewards will create a memorable experience for Marvel fans across the country.
The limited-edition packs will be available for a limited time at leading retail outlets and e-commerce platforms across India.