Konami Cross Media NY Partners with Intimo

Konami Cross Media NY, Inc. has entered into a strategic licensing agreement with Intimo to bring a range of Yu-Gi-Oh! branded merchandise to the U.S. market. The collection will include sleepwear, accessories and home goods.

The announcement was made by Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY.

Specialized in apparel and accessories for e-commerce

Intimo specializes in apparel and accessories for e-commerce and has collaborated with major entertainment companies, including Paramount, Warner Bros., Hasbro and Universal. Its product range includes sleepwear, blankets, backpacks and lunch bags.

Coleman said Intimo’s strong presence in the children’s market and its expansion into established anime properties made Yu-Gi-Oh! a natural fit. The planned collection will include pajamas, blankets, backpacks, cold-weather accessories and lunch boxes.

Growing anime portfolio

Sara Daitzman of Intimo said the partnership strengthens the company’s growing anime portfolio. She added that Intimo aims to create products featuring fans’ favorite characters while maintaining its focus on comfort and style.

The new Intimo Yu-Gi-Oh! collection is scheduled to launch during the upcoming shopping season.

The Yu-Gi-Oh! franchise has attracted fans worldwide for more than 25 years through its original manga, more than 1,000 anime episodes across eight series, the Yu-Gi-Oh! TRADING CARD GAME and digital games. Further content, games and merchandise are planned for the franchise.

Source: licensinginternational.org/news/from-dueling-to-dreamland-yu-gi-oh-and-intimo/