LAFC and LINE FRIENDS launch exclusive collaborative merchandise collection
Los Angeles Football Club (LAFC) and LINE FRIENDS, the corporate brand of IPX, have launched an exclusive collaborative merchandise collection to mark LAFC’s Korean Heritage Night at BMO Stadium on September 9.
Latest development
The collection is the latest development in the partnership between LAFC and LINE FRIENDS, which was announced in March 2026 as part of the celebration of BROWN’s 15th anniversary. The partnership brought the LINE FRIENDS character BROWN to Los Angeles for the 2026 MLS season. Pre-orders for the BROWN Classic Plush Keyring and BROWN Random Mini Keyring opened in May.
New ways
The new collection includes an adult T‑shirt, a kids’ T‑shirt, a kids’ hoodie, the BROWN Classic Plush Keyring, the BROWN Random Mini Keyring, and three types of heat‑transfer patches designed to be applied directly to LAFC jerseys.
The merchandise is available at the LAFC HQ Shop inside BMO Stadium, and through MLSstore.com, LAFC’s official online store. The BROWN Random Mini Keyring is available exclusively at the in‑stadium LAFC HQ Shop.