LaLiga: First official online store in collaboration with Fanatics

As part of a comprehensive omnichannel retail and production partnership, LaLiga is launching its first-ever official online store, 

in partnership with Fanatics, this summer ahead of the start of the new season.

The long-term deal is Fanatics' first league-wide partnership in European soccer and brings the model, used with great success by major U.S. sports leagues, 

to Spanish soccer fans around the world. The partnership includes e-commerce, licensing, product manufacturing and event retail, 

as well as the opportunity to open an official La Liga retail store.

In the online store, fans will be able to find a wide selection of officially licensed jerseys, training apparel and accessories from 

LaLiga and many of the league's other leading teams. In the future, the range will be expanded to include clubs from both LaLiga divisions, 

offering the largest range of LaLiga fan merchandise ever available.

In addition, Fanatics will become a master licensee for LaLiga consumer goods, leveraging its global infrastructure and in-house production 

capabilities to develop and distribute a range of high-quality, fashionable apparel for the store's launch.

Source: www.licensingsource.net