LEGO Group Unveils San Diego LEGO-Con 2025: Exclusive Sets and Immersive Fan Experiences at Comic-Con

The LEGO Group is set to make a major splash at San Diego Comic-Con 2025 with the debut of "San Diego LEGO-Con," running from July 24 to 27 at the San Diego Convention Center. This new event format highlights LEGO’s commitment to fan engagement and experiential marketing, offering a unique blend of exclusive product launches, interactive activities, and pop culture collaborations. At the heart of the booth will be a massive LEGO diorama of the convention center itself, built from over 200,000 bricks and celebrating more than five decades of Comic-Con history. Attendees can look forward to first looks at new LEGO sets from top franchises such as DC, Nintendo, Netflix, and Universal, including the highly anticipated LEGO Game Boy, Batman Arkham Asylum, Wicked, and Stranger Things collections. The event also features hands-on building activities, where fans can contribute their own creations to the diorama and earn exclusive collectible badges. A mobile scavenger hunt, “LEGO Side Quest,” will offer daily prizes and premium swag, while celebrity panels and signings with stars from LEGO NINJAGO, LEGO Masters, and LEGO Star Wars: Rebuild the Galaxy round out the program. With this initiative, LEGO underscores its strategy of combining nostalgia, pop culture, and interactive experiences to engage both adult collectors and new fans, reinforcing its position as a leader in the evolving toy industry landscape.

Source:PR Newswire