Lego posts record sales in UK for seventh year in a row

The UK division of Lego saw a surge in profit in 2024 as its sales exceeded the £500m mark for the first time. The Berkshire-based branch of the Danish behemoth reported a pre-tax profit of £42.9m for its most recent financial year, up from a pre-tax profit of £24.2m in 2023.

According to new accounts filed with Companies House, turnover increased from £449.2m to £501.7m over the same 12-month period, as reported by City AM.

This means that 2024 marked the seventh consecutive year that Lego has seen growth in both its UK sales and profit.

The last time the company did not see an increase in its UK sales and pre-tax profit was in 2017 when turnover dropped to £269.6m, down from £286.4m in 2016, and profit decreased from £11.4m to £10.7m. Over the course of the year, Lego expanded its UK workforce from 1,522 to 1,689.

The company anticipates single-digit revenue growth in 2025 and stated: "The Lego group plans to continue to invest in initiatives which address evolving trends and are designed to deliver growth in the long-term."

Lego did not issue a dividend to its parent company during the year, continuing the trend from the previous 12 months. The last time it paid a dividend was in 2022 when it distributed £20m.