Lego reveals 2025 full-year results
The Lego Group has reported its earnings for the full-year of 2025, achieving double-digit growth in revenue and operating profit. Demand for Lego products was high in all market groups and among both children and adults, driven by strong brand equity, innovative new products, strategic partnerships and excellent retail execution. As a result, the Lego Group significantly outperformed the growing toy market and increased its market share. The company continued a high level of investments on strategic initiatives and capacity expansions to support growth.
Niels B Christiansen, the Lego Group CEO, said: “We are very pleased with our record performance in 2025, building on last year’s success. Our innovative and extensive portfolio, combined with the strength of the Lego brand and an effective operating model, drove high demand. We delivered these results by being both creative in product innovation and efficient in operations, bringing Lego play experiences to more kids than ever before. As we continued to invest in future growth, we brought multi-year strategic investments to life and reached more than half renewable and recycled content in the materials we buy to make Lego bricks.”
Revenue increased 12 percent to DKK 83.5b, driven by sustained strong demand for the Lego portfolio leading to growth in all territories, especially in Western Europe, Americas and CEEMEA. Consumer sales increased by 16 percent, outpacing the toy market which grew 7 percent.
Operating profit grew by 18 percent to DKK 22.0b, supported by high revenue and scale efficiencies. This was strengthened by ongoing productivity initiatives that enabled reinvestments in capacity expansions and strategic priorities to support short- and long-term growth, like sustainability, supply chain network and digital technology. Net profit increased by 21percent to DKK 16.7b, exceeding expectations.
Largest portfolio with over 860 products
2025 saw the Lego Group launch its largest portfolio to date, featuring over 860 products, around half of which were new, with great appeal to builders of all ages. Among the most popular themes were Lego City, Lego Technic, Lego Star Wars, Lego Icons and Lego Botanicals, which introduced builds that brought new, younger fans into Lego play for the first time.
The partnership with Formula 1 attracted new builders as the first products came to market in 2025, supported by activations at more than twenty Grand Prix events. To connect with young racing fans, the Lego Group announced a new partnership with the F1 Academy to bring Lego Racing to the track in 2026.
The Lego Group continued to inspire children’s creativity through both digital and physical play. As it celebrated the 30th anniversary of Lego video games, the company launched new titles and physical sets based on favourite gaming franchises like Lego Minecraft and Lego Super Mario. It also evolved Lego Fortnite Odyssey which reached over 1b player hours since launch.
Investments and sustainability
The Lego Group also made major investments to support its growth, including expanding its global footprint, creating brand retail experiences and acquiring new locations.
In 2025, the Lego Group increased its total sustainability investments by 20 percent compared to 2024 and over three times that of 2022. Among other initiatives, this enabled the company to make progress towards its aim of making Lego bricks and packaging from more sustainable materials.
For the third year in a row, the Lego Group substantially increased the amount of renewable and recycled content in the materials purchased to make Lego bricks, reaching 52 percent from 33 percent in 2024. This was achieved due to large increases in purchases of certified mass balance and segregated materials. As a result, less virgin fossil-based materials were used to make Lego bricks in 2025 than in 2022, even as revenue grew 29 percent in the same period.
Every year, the Lego Group strives to reach more children with the benefits of play and support their well-being in a digital world. In 2025, it positively impacted more than 11.7m children through global social responsibility initiatives. Niels B Christiansen added: “We are deeply committed to having a positive impact on the world and the communities we are part of. We do this by aiming to reduce our environmental footprint and improving access to play for kids who need it most, and we will continue to invest significantly to deliver on that ambition.”