License Global’s Top Global Licensor Whitepaper is Live
License Global’s Top Global Licensors whitepaper – powered by SEGA – highlights how consumer loyalty to trusted brands has created a unique sector that thrives on emotional engagement rather than purely transactional relationships.
In an era where discretionary spending faces increasing pressure, consumers prioritize products that deliver meaningful connections, nostalgia and identity expression.
This year marks a historic milestone as the whitepaper comfortably breaks the $300 billion barrier in total submissions, with global retail sales of licensed consumer products as reported by global brand owners seeing a $26.7 billion (10%) increase over the previous year’s total, according to the whitepaper. This unprecedented achievement provides compelling evidence of the sector’s extraordinary resilience, continued growth trajectory and hints at a far greater level of activity outside of the submission base.
Out of 93 rankings, the Top 10 Global Licensors generated $208 billion in retail sales of licensed consumer products during 2024, vs. $192 billion in 2023. Over the past five years, the combined retail sales of the current top 10 have exceeded $1 trillion dollars, demonstrating the long-term stability and growth potential of strategic licensing.
The report also includes Brandscape, an exclusive, data-driven outlook on brand licensing’s future, charting everything from Gen Alpha’s growing influence to the rise of fashion, food and fandom. Get the full picture of the biggest brand owners, the challenges and the factors shaping the future of licensed consumer products, extensions and collaborations.