Licensing Awards winners 2025

This year, the winners of the Licensing Awards were once again announced at a festive ceremony. Over 1,200 industry executives attended the celebrations in the Great Room of the Grosvenor House Hotel to enjoy an evening of festivities together.

The winners in the individual categories include:

• Best Licensed Retail Marketing Initiative
  Mummy Pig Gender Reveal Campaign with Peppa Pig Battersea Store

• Best Licensed Written, Listening or Learning Range
  Bluey Ladybird Publishing Range from Penguin Random House

• The Innovation Award
  SpongeBob SquarePants Adaptive Clothing Range for Character.com from Fashion UK

• Best Sustainable Licensed Product
  Wallace & Gromit Vengeance Most Fowl Store from Teemill

A complete list of winners can be found in the source description. 

Source: www.licensingsource.net/the-licensing-awards-2025-the-winners/