Licensing Expo returns to Las Vegas in May
For more than 45 years, Licensing Expo, organized by Informa Markets, has served as a central meeting point for the global licensing industry. Taking place May 19–21, 2026 at the Mandalay Bay Convention Center, the show once again brings together leading brands, retailers, and manufacturers to shape future consumer trends.
Major global players
The 2026 edition features major global players including Netflix, Warner Bros. Discovery, SEGA of America, The Pokémon Company, Paramount Global, LEGO, The Coca-Cola Company, Amazon MGM Studios, Mattel, and Hasbro, among many others. As the only global event uniting brands across entertainment, sports, fashion, gaming, and consumer products, it remains a key platform for licensing and retail professionals.
New exhibitors in 2026 include PepsiCo, Sony Pictures Television, Real Madrid CF, Tokyo Broadcasting System Television, Panini America, and Sophie la Girafe, expanding opportunities for new collaborations.
Major focus this year will be on:
- The rapid growth of sports licensing
- Fashion Licensing: A Growing Market
- A Gathering of Global Icons
- Gaming and Digital Innovation
- Creativity at the Forefront
- Why Licensing Expo is the Ultimate Destination
- Audience Insights Driving the Future of IP
For more information and the entire exhibitor list, please visit www.licensingexpo.com.