Licensing Horizons Riyadh 2025: Momentum for Saudi Arabia’s licensing industry
In the days leading up to Licensing Horizons Riyadh 2025, momentum was already building. On Monday, October 27, 2025, the Federation of Saudi Chambers in Riyadh hosted a dedicated event organized by the Saudi-French Business Council (CAFS) in collaboration with BrandTrends, BBM Licensing, Licensing Horizons, and Licensing International.
This special session convened leading professionals from multiple industries to examine how brand licensing can fuel growth across Saudi Arabia’s rapidly evolving economy. Attendees engaged with key executives shaping the licensing landscape in the Kingdom and the wider Middle East, discussing how strategic partnerships, cultural alignment, and cross-sector collaboration can drive sustainable brand expansion and long-term market value.
On October 28, 2025, Riyadh then hosted a defining moment for the region’s creative and entertainment economy with the successful debut of Licensing Horizons Riyadh 2025. Held at the Madareem Hotel and co-hosted by BBM Licensing and BrandTrends, the forum marked the first-ever licensing industry event in Saudi Arabia, uniting global brand owners, regional agencies, and investors to chart the future of brand expansion under Vision 2030.
The conference featured dynamic discussions on how licensing, culture, and innovation are shaping the Kingdom’s growth.
Amer Bitar, CEO of BBM Licensing and Co-Founder of Licensing Horizons, said:
“Licensing Horizons gives the Middle East its own stage in the global licensing community. Riyadh is the natural next step. Under Vision 2030, Saudi Arabia is becoming the region’s creative growth engine — this marks the beginning of a new IP era.”
Through insightful dialogue, market intelligence, and purposeful networking, Licensing Horizons Riyadh 2025 fulfilled its mission to connect licensors, licensees, manufacturers, retailers, and policymakers — transforming potential into actionable partnerships. The message was clear: Saudi Arabia is ready to take a leading role in the global licensing arena.
Source: Press Release BrandTrends.AI