Licensing International and IAAPA Forge Strategic Alliance to Boost Brand Licensing in Attractions Sector

Licensing International and the International Association of Amusement Parks and Attractions (IAAPA) have announced a groundbreaking partnership, aiming to bridge the global licensing and attractions industries. The collaboration, revealed by License Global on August 14, 2025, will provide IAAPA members with exclusive access to member rates for booth spaces at major licensing events such as Licensing Expo, Brand Licensing Europe, and Licensing Expo China. In return, Licensing International members gain promotional access to IAAPA’s educational content and select industry research reports.

A key element of the partnership is the development of tailored educational initiatives. Licensing International will curate panels and sessions at IAAPA events, featuring thought leaders from both sectors to share insights on trends and innovations. Additionally, Licensing International will have a dedicated presence at IAAPA Expo, including a brand activation area in 2025 and an exhibit pavilion in 2026.

Maura Regan, president of Licensing International, emphasized the growing importance of collaboration between licensing and attractions, highlighting the partnership’s role in empowering members with new tools and global opportunities. For toy and licensing professionals, this alliance opens new avenues for brand expansion into experiential and location-based entertainment, fostering cross-industry networking and innovation.

Source:License Global