Looking back at 119th Toy Fair
The Toy Association’s 119thToy Fair® brought the global play community to New York City’s Javits Center to place orders, build business connections, and explore the latest trends and innovations in toys across the equivalent of nearly eight football fields of exhibition space. The global marketplace, which took place March 1 to 4, was alive with discovery — where retailers sought out the hottest new products, media uncovered future bestsellers, and exhibitors formed crucial partnerships that will be essential to their business’ future. The global event delivered an engaging lineup of educational programming that empowered attendees with insights into the future of play, while networking and business opportunities reinforced the industry’s collaborative spirit.
Creativity and opportunities
“From the moment we cut the ribbon at the opening ceremony, Toy Fair ignited with an energy that carried through every aisle, stage, and networking event,” said Greg Ahearn, president & CEO of The Toy Association™, producer of Toy Fair. “It was a powerhouse show filled with momentum as industry leaders, retailers, inventors, designers, and more came together to participate in the most efficient and valuable four days of the toy planning year. Deals were made, creativity flourished, and new opportunities emerged, reinforcing Toy Fair’s role as a cornerstone event of the global toy industry. This year’s show proved once again that when we unite, the possibilities are endless.”
50 states and 79 countries
Toy Fair attracted thousands of buyers from mass, mid-sized, and specialty retail outlets spanning all 50 states and 79 countries and territories to preview 2025 holiday toy collections, and for some, spring 2026 products (In all, nearly 100 countries were represented by all categories of Toy Fair attendees). From Amazon and Barnes & Noble, to Five Below, Macy’s, Target, and Walmart, 21 of the top 25 toy sellers were in attendance as tens of thousands of products were on display by nearly 850 exhibiting companies, from billion-dollar global brands to nearly 250 emerging toy companies exhibiting at Toy Fair for the very first time.
Source: toyFair! Press Release