Luis Fernández appointed EVP of Creative at Paramount Products & Experiences
Paramount Products & Experiences has appointed Luis Fernández as Executive Vice President of Creative, bringing the former Skydance consumer products executive into the company’s leadership team.
Responsibility for creative vision and strategy
As part of the appointment, the Skydance Consumer Products team will be integrated into Paramount Products & Experiences, consolidating both operations under a single organization. Fernández will oversee creative vision and strategy across Paramount’s global portfolio, leading creative development and execution for consumer products, publishing, and location-based experiences.
In his new role, Fernández will be responsible for driving the creative expression of Paramount’s brands, franchises, and characters across product categories, retail partners, and international markets. Paramount said his combination of creative expertise and data-driven insights will support the continued growth of the company’s products and experiences business.
More than two decades at The Walt Disney Company
Before joining Skydance, Fernández spent more than two decades at The Walt Disney Company, most recently serving as Senior Vice President of Creative. During his tenure, he oversaw product design and franchise storytelling for brands including Mickey Mouse, Pixar, Marvel, and Lucasfilm, as well as creative initiatives for Disney Parks and Disney Stores worldwide.
Based in Los Angeles, Fernández will report directly to Josh Silverman, President of Global Products & Experiences at Paramount.