Magic Light Pictures expands licensing for The Gruffalo and Friends
Magic Light Pictures is expanding the international licensing programme for The Gruffalo and Friends by appointing new agents in France, Spain, and Portugal ahead of the release of the new book Gruffalo Granny by Julia Donaldson and Axel Scheffler.
I Love Brands will handle licensing in France, while Caravanserai will represent Spain and Portugal, strengthening an already established European network.
The new partners will focus on expanding consumer products (such as toys, apparel, and gifts), increasing retail activity around the book launch, and building long-term brand presence through strong licensing partnerships.
Overall, this move aims to grow The Gruffalo brand across Europe and capitalise on the upcoming book release.