Masha and the Three Bears Family Entertainment Centre to launch in the Middle East

Animaccord and Ground Control Entertainment have signed an agreement to bring the first Masha and the Three Bears Family Entertainment Centre to the Middle East. The new venue will open in Riyadh, Saudi Arabia, marking the regional debut of a dedicated family entertainment destination based on the property.

The centre will be themed around Animaccord’s new animated series Masha and the Three Bears, which is scheduled to premiere in 2027. Set in a forest and featuring Masha and the Three Bear brothers, the series will provide the inspiration for the venue’s play experiences.

Young visitors and their families will be able to explore the Bear brothers’ house, enjoy multi-level soft-play structures, climbing and sliding activities, challenge courses, interactive role-play, creative workshops and character experiences.

The partnership forms part of Animaccord’s strategy to develop location-based experiences for the new IP through international collaborations. Further details about the attractions, opening schedule and potential additional locations in the region will be announced at a later date.

Source: www.totallicensing.com/masha-and-the-three-bears-in-the-middle-east/