“Masters of the Universe” movie: worldwide social impact campaign
Mattel, alongside Amazon MGM Studios and international humanitarian organization Save the Children, announced a worldwide social impact campaign tied to the upcoming “Masters of the Universe” movie, which will be released theatrically June 5.
Special message from the film's heroes
To celebrate the campaign’s launch, fans will enjoy a special message from the film's heroes Niholas Galitzine (Adam/He-Man), Camila Mendes (Teela), and Idris Elba (Duncan), inspiring them to give back and harness their very own power. Starting April 28, on “Masters of the Universe Day” as declared by Los Angeles Mayor Tom Bradley in 1987, fans can support children worldwide by giving via Pledge or by texting HERO to 707070, with all donations benefitting Save the Children directly.
Finding power from within
Masters of the Universe has spread a message of finding power from within for more than 40 years. The campaign transforms the idea that “You Have the Power!” into a global movement, mobilizing fans to help children around the world have a healthy start in life, the opportunity to learn, and protection from harm.
Inspiring generations to discover their inner power
Nancy Molenda, Vice President of Global Corporate Events and Philanthropy at Mattel, said: “Masters of the Universe has inspired generations to discover their inner power. Through this campaign, we’re extending that legacy to children who need it most—working with Amazon MGM Studios and Save the Children to provide the confidence, resources, and support they need to shape their futures.”
Global release date of June 5
From now through and beyond the movie’s global release date of June 5, retail activations supporting children, immersive experiential moments, community screenings with local organizations, and #YouHaveThePower fan content will keep the momentum going. For more information, visit Pledge.to/MOTU-X-Save-The-Children.
The Masters of the Universe campaign is part of Mattel’s Play It Forward initiative, which harnesses Mattel’s brands, partners, and fans to create meaningful impact for children around the world.