Mattel and BBC Studios expand Bluey licensing partnership
Mattel and BBC Studios have announced an expanded global licensing partnership for Bluey, the animated series created by Ludo Studio.
Under the agreement, Mattel will develop and distribute a range of Bluey-themed products across multiple brands and categories. The partnership expands Mattel’s existing relationship with BBC Studios and is intended to bring the world of Bluey to a broader range of products and experiences for fans around the world.
Products from Mattel brands and categories
The expanded portfolio will include products from Mattel brands and categories spanning toys, games and other consumer products. The companies said the partnership will combine Bluey with Mattel’s expertise in creating products based on entertainment properties.
The agreement builds on Mattel’s existing Bluey product offering and the popularity of the series. The companies said the expanded collaboration will give fans additional ways to engage with Bluey, Bingo and the wider world of the series.
Mattel and BBC Studios will continue to work together on the global development and distribution of Bluey-related products as part of the expanded licensing partnership.