Mattel and Disney renew agreement for Disney Princess and Disney Frozen
Mattel announced it has renewed a multi-year global licensing agreement for the Disney Princess and Disney Frozen brands. Through the renewal, Mattel continues to have global licensing rights to develop and market a full range of fashion dolls, small dolls and figures.
Mattel will continue to develop Disney Princess dolls
Through the agreement, Mattel will continue to develop Disney Princess dolls based on Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Moana, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled and Raya and the Last Dragon, along with the Disney Princess live action theatrical films. The agreement also includes Frozen and the upcoming Frozen 3 film.
Mattel and Disney Consumer Products’ long-standing relationship spans various iconic brands including Pixar Animation Studio’s Toy Story and Cars.