Mattel and Uken Games collaborate on Mobile Game
Mattel announced that it has partnered with Uken Games, an independent game studio based in Canada, known for building games that captivate millions of players worldwide, to develop Mattel™ Match: Toybox Unlocked, a free-to-play match game that brings together all of Mattel’s iconic brands in a brand-new digital experience. Mattel Match: Toybox Unlocked marks the first-ever IP crossover mobile game for Mattel, furthering the company’s continuous efforts to delight fans with fun, innovative ways to enjoy their iconic brands.
Mattel's toy universe brought to life
Developed as part of Mattel’s 80th anniversary campaign, the game features Barbie, Hot Wheels, Fisher-Price, UNO, Thomas & Friends, Masters of the Universe, and even more Mattel brands. Players will journey through uniquely themed levels in a puzzle adventure, matching characters, toys and items from across Mattel’s portfolio and digging through a jumbled toybox to find trios before time runs out. As users advance, new and familiar items are revealed, unlocking additional layers of Mattel’s toy universe, brought to life through vibrant animations.
“For the first time ever, Mattel is uniting its beloved brands in a single mobile game with Mattel Match: Toybox Unlocked, offering fans an exciting, new way to engage with the characters and stories they love,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “Our team has really enjoyed working with Uken Games to imagine and create this unique, interconnected world on mobile and can’t wait to have it join our growing portfolio of digital entertainment titles.”
Source: www.corporate.mattel.com