Mattel announced Masters of the Universe publishing program
Mattel announced a bold Masters of the Universe publishing program launching throughout 2026 from Mattel Press, the company’s own publishing platform, and partners. Part of a broader strategic plan to expand the franchise to new and diverse audiences worldwide across toys, film, digital experiences, consumer products, and publishing, the slate spans a film-adjacent novel, original middle-grade stories, comics, a graphic novel, and an art book, reinforcing the brand’s storytelling reach for fans of all ages.
Ryan Ferguson, Global Head of Publishing at Mattel, said: “Masters of the Universe has always been more than a single format—it’s a mythology that evolves across generations and mediums. With this publishing initiative, we aren’t just retelling the film’s story; we’re expanding the world of Eternia in ways that invite fans to go deeper and discover new facets of the universe. Through Mattel Press, we’re partnering with New York Times-bestselling authors and top creative talent to move quickly into diverse formats and reach a broader range of readers, while still delivering rich, meaningful storytelling for longtime fans. From character-driven young adult novels to manga-inspired narratives and fan-centric celebrations of the lore, this slate reflects our ambition to build Masters of the Universe into a fully realized, multi-platform franchise that resonates with fans old and new.”
Timed to the new, live-action adventure movie Masters of the Universe from Amazon MGM Studios and Mattel Studios, releasing theatrically in the U.S. on June 5, 2026.
-I nternationally this June, the publishing program from Mattel Press brings the film to life with titles that let readers go deeper into Eternia.
- Working with partners Dark Horse Comics and TokyoPop, comics and graphic storytelling play a major role in the program’s breadth
- The program also delivers strong evergreen and fan-favorite content beyond the film from Mattel Press
Beyond publishing, the franchise will roll out additional announcements throughout 2026 with consumer products, digital games and more. More detailed information can be found in the source description.