Mattel announces Ken’s 65th anniversary
Mattel announced that Ken is kicking off his 65th anniversary by saying “Hello New Beginnings,” trading his beach towel for a boarding pass and inspiring fans everywhere to embrace a yearlong adventure as he sets out to try 65 new things.
Expedia’s newest Brand Ambassador
As Ken sets off on his 65 new adventures, he’ll bring fans along for the ride as Expedia’s newest Brand Ambassador. Together, Ken and Expedia will show just how fun and easy trying something new can be by planning and booking your trip through Expedia’s all‑in‑one platform. From spontaneous getaways to first‑ever travel experiences, Ken will spotlight how Expedia helps travelers say “hello” to their own new beginnings through social media posts and having a leading role in the brand’s marketing campaigns.
Becoming a global cultural icon
Having experienced a resurgence in recent years, Ken is solidifying his status as a champion of friendship and self-discovery and becoming a global cultural icon. Last year, the Barbie brand introduced the Barbie Signature Kenbassadors Collection, featuring the LeBron James Kenbassadors Doll. This year and beyond, the brand is excited to introduce more Kenbassadors in continued celebration of figures like Ken who have an outsized impact on culture.
A symbol of creativity and self-expression
For decades, Ken has been synonymous with the laid-back charm of Malibu life while touting an impressive range of passions as an airline captain, doctor, sailor, skater, cowboy, lifeguard, rock star, and many more. As a symbol of creativity and self-expression, he’s now expanding his cultural influence as a tastemaker and highly sought-after talent, embracing a new era that expands beyond the toy aisle and is filled with collaborative opportunities and exciting adventures.
As Ken sets out to try 65 new things in his 65th year, Mattel invites fans to be part of the Ken-ventures by direct messaging @Barbie on Instagram with ideas of where they want to see Ken show up next.