Mattel appoints Dream Theatre as official licensing agency in India

Mattel has appointed Dream Theatre as its official licensing agency for Mattel's portfolio in India, Pakistan, Nepal, Bangladesh and Sri Lanka. This collaboration covers Barbie, Hot Wheels, UNO, Fisher-Price, Scrabble, Thomas the Engine, Pingu, Masters of the Universe and Barney. As part of this partnership, Dream Theatre will work with partner companies across brands and categories to provide licensed merchandise to fans in India.

Standout licensing proposition

“We are excited to be appointed as Mattel’s Master Licensing Agency in India. This partnership presents an incredible opportunity to bring some of the world’s most loved brands to new generations of fans in this region. Mattel’s renowned brand portfolio holds a strong emotional connection with families in India and around the world, making it a standout licensing proposition for brands and products in the Indian market. We look forward to driving their continued success through innovative licensing partnerships, localized offerings, and strong collaborations with market leaders in India.”, Jiggy George, Founder & CEO of Dream Theatre.

Source: www.licensinginternational.org