Mattel appoints Natalia Premovic Chief Consumer Products and Experiences Officer
Mattel announced that Natalia Premovic has been appointed Chief Consumer Products and Experiences Officer for the company, effective January 5, 2026. In this role, Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. She will report to Mattel Chairman and CEO Ynon Kreiz.
Expanding the entertainment offering
Kreiz said: “We welcome Natalia to Mattel at an exciting time for the company, as we continue to expand our entertainment offering and capture more value from our IP. Her expertise building and scaling global consumer products businesses at pace bodes well for Mattel’s next chapter as we accelerate our growth in entertainment.”
Joining from Netflix
Premovic joins Mattel most recently from Netflix, where she built the company’s consumer products business from the ground up. She served as Head of Consumer Products for the U.S., Canada, Australia, and New Zealand, and also led e-commerce globally. During her tenure, she led teams responsible for more than 150 partnerships worldwide, helped advance major initiatives including Netflix House, and was instrumental in translating global hits like Stranger Things, Bridgerton, One Piece, Squid Game, and KPop Demon Hunters into multi-billion-dollar franchise ecosystems.
A decade at The Wald Disney Company
Before Netflix, Premovic spent more than a decade at The Walt Disney Company, serving in senior roles in global product management and retail channel strategy. Among her many achievements, Premovic launched new business models across Disney’s franchise portfolio, developed innovative retail partnerships such as Disney Stores at Target, and helped shape the company’s e-commerce future with ShopDisney.com.