Mattel appoints Tania Peres Karmann as Managing Director in Germany

Mattel has appointed Tania Peres Karmann as Managing Director of Mattel GmbH, based in Frankfurt, Germany. She will also serve as Commercial Lead Value Channel for Core Europe and Country Lead for Germany, Austria and Switzerland, reporting directly to Apostolis Karampatzakis, Senior Vice President and Head of Core Europe.

Karmann has been with Mattel since 2013, most recently serving as Sales Director DACH. Previously, she held the position of Marketing Director DACH. Before joining Mattel, she worked at Freixenet and L’Oréal Deutschland.

She succeeds Sebastian Trischler, who became Vice President and Head of Pan EMEA Markets at Mattel on May 1, 2026, overseeing around 100 markets across Central and Eastern Europe, Central Asia, Russia, the Middle East and Africa.

The appointment is part of a new Core Europe sales structure organised around five channels: Toy Specialists, E-commerce, Grocery & Mass, Value and Growth. The restructuring aims to better address the needs of individual retail channels and implement successful sales strategies across markets.

Source: https://www.markenartikel-magazin.de/_rubric/detail.php?rubric=personen-events&nr=102652