Mattel appoints Tarek Moussawer as Commercial Lead for the Middle East

Mattel has appointed Tarek Moussawer as Commercial Lead, Middle East, effective June 2026, as the company continues to expand its portfolio across toys, consumer products, retail partnerships, licensing and family entertainment experiences in the region.

Based in Dubai, Moussawer will represent Mattel across the Middle East, supporting the company’s commercial priorities and long-term growth ambitions as it further develops its brand- and IP-driven business.

More than 20 years of experience

Moussawer brings more than 20 years of experience across retail, finance, distribution, brand building and commercial strategy in the MENA region. His background includes retail partnerships, financial services, business development, licensing, franchise development, commercial strategy and omnichannel transformation.

He joins Sebastian Trischler, who was appointed Vice President and Head of Pan EMEA Markets earlier this year and oversees Mattel’s operations across a portfolio of emerging markets, including the Middle East.

Commenting on the appointment, Trischler said the Middle East represents a significant growth opportunity for Mattel, adding that Moussawer’s regional expertise and commercial experience position him well to support the company’s long-term ambitions and continued growth in the region.

Source: https://toyworldmag.co.uk/mattel-appoints-tarek-moussawer-commercial-lead-middle-east/