Mattel Brick Shop Expands Lineup with Seven New Building Sets
Mattel has announced the expansion of its Mattel Brick Shop range with seven new building sets designed for both younger builders and adult collectors. The new additions mark the brand’s largest product expansion to date and further strengthen its presence in the construction toy category.
Centered around the Hot Wheels-inspired building sets
The new collection is centered around the brand’s Hot Wheels-inspired building sets and introduces models based on iconic vehicles from automotive manufacturers including Lamborghini, Audi, Toyota, Aston Martin, and Chevrolet. The lineup spans the Premium, Elite, and Speed Series categories, offering a range of complexity levels and price points.
Premium Series Lamborghini Miura P400 SV
Among the highlights is the Premium Series Lamborghini Miura P400 SV, a highly detailed collector-focused model featuring more than 1,500 pieces, customizable elements, opening components, and premium metal parts. Additional releases include the Aston Martin Vantage GT3, Audi Sport quattro, Toyota Supra MKIV, Lamborghini Huracán Sterrato, Chevrolet Silverado, and Chevrolet Corvette C8.R. Each set includes a matching exclusive 1:64-scale Hot Wheels die-cast vehicle.
Continued evolution of Mattel Brick Shop
According to Mattel, the new products reflect the company’s strategy of combining authentic vehicle design, customization options, premium materials, and collectible features to appeal to both enthusiasts and casual builders. The expansion also signals the continued evolution of Mattel Brick Shop beyond automotive themes, with new categories such as Masters of the Universe already announced for the future.
The new building sets are expected to launch globally through major retailers and Mattel’s direct-to-consumer channels, reinforcing the company’s efforts to grow Mattel Brick Shop as a major player in the construction and collectible building-set market.