Mattel celebrates 80th anniversary with Ruby Collection

Mattel is celebrating its 80th anniversary with the preview of the limited-edition Mattel 80th Ruby Anniversary Collection. This milestone pays homage to the company’s legacy of inspiring play and innovation, pairing its signature red with striking ruby accents across beloved products.

Products from iconic Mattel brands

The range, which will be unveiled for the first time at Nuremberg Toy Fair, features a collection of products from iconic Mattel brands, including collectible Barbie dolls, Polly Pocket compact playsets, Hot Wheels vehicles, a ruby-red Magic 8 Ball, a special edition UNO deck, a Thomas & Friends die-cast engine, and a reimagined Fisher-Price Chatter Telephone. Each item reflects the legacy of innovation and joy that Mattel has brought to generations of children and fans worldwide. 

From garage shop to international company

Founded 80 years ago in a Californian garage by Ruth and Elliot Handler and Harold Matson, Mattel has transformed how generations of children play, inspiring dreams and leaving an indelible mark on global culture. To commemorate this remarkable journey, Mattel will celebrate throughout 2025 with this product unveil being the first in a year long journey that reflects its vibrant history and commitment to delighting fans of all ages.

Find more information about the Ruby Anniversary Collection and further milestones of Mattel in the source description.

Source: https://corporate.mattel.com/news/mattel-celebrates-80th-anniversary-with-ruby-collection