Mattel confirms first Mattel Wonder Indoor Waterpark
Mattel has confirmed Bellevue, Nebraska, as the first location for its Mattel Wonder Indoor Waterpark, which is scheduled to open at the end of 2027. The approximately 100,000-square-foot venue will bring together several of the company's brands, including Barbie, Hot Wheels, Fisher-Price and UNO, in a year-round entertainment destination.
Attractions and activations
The waterpark will feature a Barbie activity pool and FlowRider surf simulator, a Hot Wheels-themed multi-slide tower, a lazy river inspired by Mattel Games favourites such as UNO, Rock 'Em Sock 'Em Robots and Magic 8 Ball, as well as a Fisher-Price water play structure. The climate-controlled venue will also feature a retractable roof, allowing natural light and fresh air inside.
American Resort Management, which has experience operating large-scale waterparks and entertainment destinations, will oversee day-to-day operations and guest-flow management.
Project development
The Bellevue project is being developed in collaboration with the City of Bellevue and American Resort Management within the city's Good Life District, a growing mixed-use destination. Construction is underway.
Bellevue is the first of five planned Mattel Wonder Indoor Waterpark locations in North America. Three other locations have already been confirmed: Orlando, Florida; Bradley, Illinois; and Roanoke Rapids, North Carolina. Mattel says each venue will share the same overall concept while offering its own individual experiences.
Natalia Premovic, Mattel's Chief Consumer Products and Experiences Officer, described the project as an important step in bringing immersive, year-round brand experiences to more communities.