Mattel introduces Angel Reese Barbie
Mattel announced that Barbie is introducing a doll in the likeness of professional basketball superstar, entrepreneur, and philanthropist Angel Reese, celebrating her influence on sport, business, fashion, and culture while empowering the next generation of girls to dream without limits. Dressed in signature Barbie style, the doll debuts in Reebok Angel Reese 1 Basketball Shoes in Barbie pink, with a matching pair available for fans.
Impact on and beyond the court
While Angel Reese undoubtedly makes history on the court, her impact extends far beyond basketball. Through the Angel C. Reese Foundation, she champions equity for girls and underrepresented communities by expanding access to sports, education, financial literacy, and other opportunities that have historically been limited.
Showing girls that there are no limits
Angel Reese, Professional Basketball Player and Entrepreneur, added: “Having my own Barbie doll is a true dream come true for me. It’s such an incredible honor because it's about showing girls that there are no limits to what they can achieve. I've never let anyone else define what's possible for me, and every challenge I’ve faced has only made me stronger. I hope this doll reminds girls to be unapologetically themselves, embrace every part of who they are, and go after their dreams with confidence.”
The Reebok Angel Reese 1 Basketball Shoes in a new Barbie-inspired color - also featured on Angel’s Barbie doll - are a bold fusion of performance innovation and expressive design, built to match Angel's dynamic on-court dominance and culture-driving presence off it.
Barbie feat. Reebok
Barbie is teaming up with Reebok to debut the Angel Reese Barbie Signature doll and matching Angel Reese 1 Basketball Shoes at TOGETHXR House in Chicago during All-Star Weekend, hosted by TOGETHXR, the fastest-growing women's sports media company, of which Reese is a co-owner. Inside The Angel Reese Dream Closet, fans can step into Angel's world, strike a pose inside a life-size Barbie box, and get an up-close look at debuting products, including the Reebok shoes and the Barbie doll.
The role of women’s sports
Bailey Williamson, TOGETHXR Senior Vice President of Partners, added: “Women’s sports are driving culture like never before, and this collaboration is proof of what’s possible when iconic brands invest in the athletes leading that movement. At TOGETHXR, we’re proud to bring together partners like Barbie and Reebok with trailblazers like Angel Reese, who recently joined our ownership group, to create moments that celebrate the power and influence of women’s sports. We’re thrilled that TOGETHXR House is where fans will experience this launch firsthand. It’s more than a product release. It’s a celebration of confidence, individuality and the growing influence of women athletes across sport, style and culture, while showing the next generation just how expansive the future can be."