Mattel Launches “He-Man Heroes” Fortnite Island, Expanding Masters of the Universe IP

Mattel has unveiled “Masters of the Universe: He-Man Heroes,” its first official Fortnite island, now available in early access. Developed in partnership with Loot Foundry using Unreal Editor for Fortnite (UEFN), the new experience brings iconic characters like He-Man and Teela to the gaming platform, inviting players to embark on collectible RPG adventures across Eternia.

“He-Man Heroes” allows Fortnite players to start with a single hero and battle through increasingly challenging zones, collect Shards of Eternia to unlock new characters, build teams of up to four heroes, and boost their power for epic combat. The launch marks Mattel’s debut on the Fortnite creator platform, leveraging interactive storytelling and community-driven gameplay to reach a massive global audience.

Ron Friedman, VP of Mattel Future Lab, emphasized the brand’s commitment to imaginative adventure and strategic play, positioning the island as both accessible and deep for fans. Ongoing updates and new content are planned based on player feedback, ensuring continued engagement.

This move highlights Mattel’s strategy to expand its flagship Masters of the Universe property into digital gaming, opening new licensing and merchandising opportunities for the toy and entertainment sectors. The initiative demonstrates the growing synergy between classic toy brands and leading gaming platforms, offering fresh ways for fans to connect with beloved IPs.

Source:Business Wire