Mattel launches “Mattel Studios” to strengthen global entertainment strategy

Mattel is consolidating its film and television divisions under the new umbrella “Mattel Studios.”
With this strategic move, Mattel aims to further expand its presence in the entertainment sector and create stronger synergies between its film and TV productions. The company’s goal is to accelerate the development and marketing of content based on its popular brands such as Barbie, Hot Wheels, and Masters of the Universe, leveraging them for cinema, streaming, and television.
The new unit is expected to position Mattel as a global entertainment player and streamline the process of bringing its iconic brands to screens worldwide.

Source:Reuters – Mattel is combining film and television units to create Mattel Studios