Mattel: new consumer products leadership structure in EMEA

Mattel has introduced a new product category-focused leadership structure for its Consumer Products business in EMEA following the appointment of Jessica Kelly as Senior Director, Consumer Products, EMEA.

Strengthening the global approach

The new structure is designed to strengthen category expertise, collaboration with licensees, retail, and business partners, and enable a more globally focused approach. Mattel’s Consumer Products business will be organised around five pillars: Softlines; Hardlines; Food/Health & Beauty Aids (HBA)/Quick Service Restaurants (QSR); PEM; and Retail Franchise Activation.

The appointments

The new leadership appointments include Natalie Berling-Noé as Lead, Hardlines; André Moreira as Director, Softlines; Kasia Gruszka-Mierzwa as Lead, Food, Health & Beauty and Quick Service Restaurants; Isidora Tassopoulou as Director, PEM; Caroline Daget as Lead, Retail Franchise Activation; Mara Verze as Lead, Direct-to-Retail (DTR); and Eleonora Schiavoni as Lead, Apparel.

Together, the team will provide more specialized support across product categories while maintaining a strong focus on local markets, consumer trends, partner needs and business opportunities across EMEA.

Jessica Kelly said the new structure will enable Mattel to combine category expertise with local market knowledge, strengthen collaboration with partners and respond more quickly to consumer and cultural trends.

Source: Press Release Mattel