Mattel partners with StoryToys for new Thomas & Friends mobile app

Mattel announced Thomas & Friends: Let’s Roll,a fun, new mobile app, created in partnership with StoryToys and designed under the guidance of neurodiversity consultants. The app is slated to be released during Autism Acceptance Month in April, with pre-orders now live via Google Play and the App Store.

Thomas & Friends: Let’s Roll is an app for children ages two to four, fostering problem-solving and creative thinking. Through open-ended play experiences, children can learn independence and strengthen their ability to focus as they join their favorite Thomas & Friends characters on exciting journeys across the Island of Sodor.  

Ongoing expansion

“StoryToys has been a wonderful partner in helping bring to life an app that keeps inclusion at the heart of play,” said Mike DeLaet, Global Head of Digital Gaming at Mattel. “This collaboration further propels the ongoing expansion of Mattel’s digital portfolio aimed at providing players of all ages with captivating experiences and first-hand play opportunities with beloved characters like Thomas the Tank Engine, Bruno the Brake Car, Kana, and more.” 

Autism Acceptance Month

In celebration and support of Autism Acceptance Month, Bruno the Brake Car, Thomas & Friends’ first autistic character, will be available free from launch. Introduced in 2022, Bruno was developed in close partnership between Mattel, The Autistic Self Advocacy Network, and Easterseals Southern California. Once released, Thomas & Friends: Let’s Roll will be supported with ongoing updates, including new characters, locations, and seasonal content, ensuring a consistent flow of learning opportunities for children as they progress. 

Source: www.corporate.mattel.com