Menu

Mattel's new animated series, Barbie: A Touch of Magic, is out September 14

Barbie celebrates with all-new adventures - and a little magic - in the all-new animated series Barbie: A Touch of Magic, which premieres September 14 on Netflix.

As Barbie "Malibu" Roberts and Barbie "Brooklyn" Roberts make new friends and embark on mystical adventures along the waterfront, they discover that magic and imagination fuel their world.

 

"More than ever, Barbie is an iconic character, embodying the brand's global message that anyone can be anything,“ 

said Alex Godfrey, vice president of content distribution at Mattel Television. “Our Netflix animated content has always been a key part of reviving the Barbie brand, 

and A Touch of Magic promises to bring to the fore the same level of fantasy fanaticism that we've enjoyed in previous series and specials back, because we deliver completely new content.”

 

Barbie: A Touch of Magic represents a return to the series environment introduced in 2018's popular Barbie DreamHouse Adventures. Set against a fantastical backdrop, the series aims to instill in the younger generation of fans the same sense of wonder that many experienced growing up through Barbie content.

 

Season 1 of Barbie: A Touch of Magic will consist of 13 22-minute episodes and will be available on Netflix in the US, as well as on Pop (UK), SuperRTL (Germany), Cartoonito & Boing (Italy), Minimax (Eastern Europe), other broadcast and streaming partners to be announced.

 

www.about.mattel.com