Mercer Labs &Toei Animation reveal immersive ‘One Piece’ experience

Legendary studio Toei Animation and Mercer Labs, Museum of Art and Technology, are proud to unveil ONE PIECE x MERCER LABS, a groundbreaking immersive exhibition celebrating the iconic ONE PIECE anime franchise. Taking place at Mercer Labs (21 Dey Street, Manhattan), this highly anticipated experience will open to the public today (Thursday, October 9, 2025), and run through Sunday, November 30, 2025.

One of the most successful anime franchises of all time

Based on the globally beloved and best selling manga of all time created by Eiichiro Oda and brought to life by Toei Animation, the iconic ONE PIECE episodic series follows pirate Monkey D. Luffy and his Straw Hat Crew on their epic quest to find the “One Piece,” the legendary treasure of Gol D. Roger, former King of the Pirates. Now over 25 years since the series’ Japanese TV debut in 1999, ONE PIECE has taken its place in mainstream pop culture as one of the most successful and enduring anime franchises of all time, attracting millions of fans of all ages around the world. Today, the franchise currently spans 15 feature films, multiple video games, a trading card game and an ever- growing catalog of licensed merchandise and location-based entertainment.

Interactive experiences

The ONE PIECE x MERCER LABS exhibition will include exclusive installations, behind-the-scenes production artwork, immersive digital environments, and interactive experiences that celebrate the epic saga of Monkey D. Luffy and his Straw Hat Crew.

Source: https://www.toei-animation-usa.com/press-releases/pressrelease-9-17-25.pdf