Metropolitan Transportation Authority appoints IMG for Licensing

The Metropolitan Transportation Authority (MTA), the largest transportation network in North America, today announced a landmark partnership with IMG Licensing to expand its global reach and engagement through licensed products and experiences. This multi-year partnership aims to capture the energy and spirit of New York City by bringing the MTA's iconic assets to life in new ways for consumers around the world.

Enhancing the MTA’s licensing program

Under the agreement, IMG Licensing will manage and enhance the MTA’s licensing program, developing new product categories and brand extension opportunities across apparel, accessories, home goods, stationery, publishing, food and beverage, toys and games, and experiential offerings. The partnership will highlight the MTA's storied heritage while celebrating its integral role as the beating heart of New York City.

MTA as global icon

Since debuting its first subway line in 1904, the MTA has become a global icon, serving 15.3 million people and powering the energy of "the city that never sleeps." With nearly 120 years of assets, including its iconic subway route indicators, dynamic logo, station signs, mosaics, maps, and photography collections, MTA is a true reflection of the city’s energy and creativity. Through this collaboration, the brand’s instantly recognizable visual identity will be woven into dynamic new products and experiences for both New Yorkers and fans worldwide.

Source: imglicensing.com/news/metropolitan-transportation-authority-taps-img-licensing-to-expand-consumer/