MGA Entertainment releases Hyojo Line
MGA is introducing Hyojo, its first-ever Cuddlectible, combining the softness of a plush toy with the thrill of a collectible mystery reveal. Hyojo offers a surprise, a hug, and a unique collectible experience designed to become an instant favorite.
Cheerful character
Hyojo is a cheerful character inspired by fans’ favorite treats and experiences, with each mystery box containing a sensory surprise, playful textures, and expressive designs. The first series features officially licensed collaborations with Hershey’s, Reese’s, Jolly Rancher, Hostess®, ICEE, and Blow Pop.
Cuddlectibles - a blend of cuddly and collectible
“MGA is creating a new category we call Cuddlectibles—a blend of cuddly and collectible,” said Josh Hackbarth, MGA’s CMO. “Hyojo reflects fans’ passions while partnering with iconic food and beverage brands to deliver a must-have collectible surprise.”
Six designs, 18 collectible styles, and rare and ultra-rare versions
The launch includes six designs, 18 collectible styles, and rare and ultra-rare versions. Series 1 is now available on Amazon and coming soon to Target and Walmart, while Series 2 will launch on April 1, 2026, with new sweet-treat-inspired designs. Hyojo continues to explore pop culture, collect new looks, and celebrate fan favorites.