MGA launches Baby born Real
MGA Entertainment is introducing BABY born Real, a new take on its iconic realistic doll line, ahead of the brand’s 35th anniversary. The hand-painted, 17-inch dolls are designed to offer a more personal and lifelike play experience, with each doll featuring a unique combination of physical characteristics.
Children can choose the doll’s gender, skin tone and whether it has open or closed eyes, while additional details—including hair and eye colour, facial features, pose and outfit—are revealed as a surprise. According to MGA, more than 13 billion possible combinations mean no two dolls are exactly alike.
Each BABY born Real also comes with a digital Cuddle Key™ that unlocks a unique identity and personality. The interactive experience reveals traits that influence how the baby moves, reacts, laughs and what comforts it.
The doll comes with a reusable bassinet, clothing, a headband or hat, magnetic pacifier and other accessories. MGA is supporting the launch with a 60-second brand film, “One in a Billion,” and a shoppable digital experience. BABY born Real is available through major retailers including Target, Walmart and Amazon.