MGA launches collectible plush Fluffie Stuffiez
Featuring a cast of huggable, lovable, fluffy plush characters with big personalities, the new line offers the experience of unboxing, collectability, ASMR, fidget and fun. Fluffie Stuffiez is a soft and fluffy all-in-one plush toy with three ways to play: kids can pull it, reveal it and stuff it. After removing the Fluffie Stuffiez from the soft, squishy bag, users pull out the outer layer of its fluff to reveal the surprise character underneath. The pulled-off fluff is stuffed into the squishy bag, which becomes a second toy made from the loose fluff for squishy, tactile fun. This unique innovation features patent-pending fabric fur and brings something new to the Plush category.
Targeted at kids ages 6-9 years old, Fluffie Stuffiez has six families of plush to collect – Rainbow, Unicorn, Treats, Bear, Axolotl and Sky – each with a surprise character hiding underneath the first layer of fluff. Select characters range from rare to ultra-rare, like the rainbow-coloured Scout Bear, making them especially collectible and fun to find. Each family has one or two different characters which can be revealed and each character comes in a small and large size with a special hang-tag sharing a quote which speaks to their unique personalities.