MGA's Miniverse mini-sized Choachella
This April, MGA’s Miniverse is shrinking down the desert in a fully immersive activation at the Coachella Valley Music & Arts Festival. Designed as a miniature reimagining of the festival, the experience invites fans to step inside a world where instantly recognizable landmarks and staples like the ferris wheel and desert palm trees come to life at Miniverse scale.
Mini-sized Coachella
Inside the activation, festivalgoers will enter a meticulously crafted, mini-sized Coachella where every detail delivers oversized energy, and the soundtrack is just as mini (and real!). Guests can capture share-worthy moments surrounded by perfectly scaled festival scenes and photo opportunities, sip mocktails, munch on mini bites, and unwind in a thoughtfully designed, record-inspired lounge, offering a cool, immersive escape from the desert heat.
Exclusive, mini-sized keepsakes
Along the way, attendees can collect exclusive, mini-sized keepsakes, including a vinyl keychain and a pocket-sized lineup poster, a collectible mini version of the official Coachella lineup. Music is woven throughout the experience with nostalgic tracks spinning on the tiniest fully working vinyl records offering a first glimpse at what’s to come.
Playable mini records
Building on the mini festival experience, Coachella will also mark the debut of MGA’s Miniverse Real Music, a groundbreaking line of playable mini records and a real working mini record player. These collectible records and mini turntable aren’t just for display. They actually spin and play real songs from some of the biggest artists, bringing music culture into miniature form. Festivalgoers will be the first to see, hear, and experience the Miniverse™ Real Music™ Record Player and Mini Records at Coachella, with early preorder access ahead of the nationwide launch this summer.
Fans can explore the entire MGA’s Miniverse product collection at the MGA’s Miniverse website. Follow MGA’s Miniverse on Instagram and TikTok for the latest updates about Miniverse at Coachella at the Empire Polo Club in Indio, California, and share content using#MiniverseCoachella.