Microsoft Ends Movie and TV Sales on Xbox and Windows Devices

As of July 18, Microsoft has abruptly discontinued the sale and rental of movies and TV shows on Xbox and Windows devices. The company confirmed the move via updates on its official support pages, stating that no new video content can be purchased or rented through its platforms. However, customers who have previously bought movies or TV shows will retain access to their purchased content for the foreseeable future, with playback and download functionality remaining available.

Microsoft has not provided a specific reason for this sudden withdrawal from the digital entertainment market. In its FAQ, the company encourages users to turn to third-party streaming services such as Amazon Prime and Apple TV for their future entertainment needs. This marks the end of an era that began in 2006, when Xbox became the first gaming console to offer digital distribution of standard and high-definition video content, aiming to position itself as a comprehensive entertainment hub.

The decision comes amid broader restructuring at Microsoft, including recent layoffs affecting over 9,000 employees in its gaming division. The move reflects shifting priorities within the company and the increasingly competitive landscape of digital media distribution.

Source:GamesIndustry.biz